Quote Originally Posted by Coach34 View Post
https://www.cnn.com/2024/02/29/busin...les/index.html


"In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Beer makes up the lion’s share of AB InBev’s revenue."
And yet the stock stayed relatively flat. Which is where it really impacts their pocketbook. If you produce less in anticipation of a boycott, you spend less. Revenue dropping $1.4 billion when operating costs drop $1.5 billion still means a net profit of $0.1 billion. And the stock price is the true measure of if a boycott was successful longterm.