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Originally Posted by
Tater
And yet the stock stayed relatively flat. Which is where it really impacts their pocketbook. If you produce less in anticipation of a boycott, you spend less. Revenue dropping $1.4 billion when operating costs drop $1.5 billion still means a net profit of $0.1 billion. And the stock price is the true measure of if a boycott was successful longterm.
Coors in the last 12 months is down $6. Bud is down $16. But yeah great idea for the ad. ....
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