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Originally Posted by
Coach34
Sux for the local guys- but the only way to make these people understand is to cost them business. Bud Light learned their lesson. Others are as well.
Just chiming in with an extremely loud incorrect buzzer.
BUD the year and a half before the commercial had stock price fluctuation from $44 to $67 (with the peak week of $67 being right when the commercial was released, which had more to do with hedge funds making money against the general public). BUD the year and a half after the commercial has had price fluctuation between $49 and $68 with the peak week being May this year though it did scrape $66 right during the start of NFL playoffs last season.
AB InBev owns more than Bud Light. It was hilarious to see people boycott Bud Light by going to Michelob, Miller, Modelo, etc. People have no idea who actually owns which beer anymore and the point is it's gotten so murky that AB owned all 3 of those at different points (yes i know they sold miller to Coors - but do you? does the general public know?). Boycotting AB would take someone just boycotting beer altogether to be safe which obviously wasn't happening. Bud Light was back in the hands of people spouting to boycott it less than 6 months later (Kid Rock being the most notable).
It's like if someone was mad and wanted to boycott the Pepsi Kardashian girl commercial, they would have to boycott eating doritos, cheetos, lays, and quaker oats too.
Or if you think Nestle's water bottling practices are abhorrent then you'd have to stop getting gerber for your baby and purina for your fur baby.
If this sounds exhausting, that's the point. Americans have lost the ability to truly boycott big brands by having an illusion of choice.
AllState and Progressive largest shareholders are the same group: Vanguard. Was this a calculated decision thinking that they wanted to buy up more AllState stock in a month when they sell off the boom Progressive will see? People will forget about this in six months and AllState will rebound. People forgot about how little they donate for the good hands program and just ignored when they stopped showing the number after they were shamed on how low it is.
But hey what do I know, I'm not a genius message board poster who thinks "Bud Light" is the one who needed a lesson learned by switching to Modelo.
"Once the game starts, it's gonna be easy." - Lebron, July 10th, 2010
"No one ever said it's gonna be easy." - Lebron, June 12th, 2011
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