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You know what sells, WINNING. It doesn't matter what you put on a helmet. If you win, you sell gear, get higher enrollments (look at when we were ranked # 1, we had the highest out of state enrollment the next year). If we won the National Championship I could care less if a pink unicorn was on our helmet.
That being said I don't like the M over S on the football helmet, call me small-minded if you want. I am down for the scripted "State".
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