How did he insert 'poor ol' MSU' into his response?

What he said is accurate. He didn't say, 'What we've done is perfectly good enough at a school like MSU'. You have to have a sense of history when evaluating a coach's performance. It's why Vandy isn't going to fire James Franklin, even though if he had this level of success at a place like UGA, he'd be long gone.

Everyone uses history when evaluating.