This is how Ole Miss works. They want a guy that appears to be squeaky clean while they are doing everything shady under the sun. That's why they want a guy like Tony Dungy because then they could say "We aren't cheating. Dungy is a Christian guy who would never allow that plus they want to play for a NFL coach in a nice quaint town with hipster bars and jam bands."

Since they couldn't land Dungy Freeze's shtick is the best they can do under the circumstances.