Well I live in Georgia and this sort of stuff happens all the time. The other day I answered my door and it was a guy selling window treatments - I had on a shirt with the maroon M-State logo and he asked me if I went to Michigan State. This is two states away. In the same town the SEC championship game is played. People ask me all the time, "is that the same thing as ole miss". Real football fans know the difference, it's mostly women and guys who don't follow football closely. But still, it effects things. There are a lot of people in the community I live in that go to ole miss simply because of the image - the grove, money, Greek life, etc. MSU is a cow college that doesn't have a business school and people with money don't attend. We know that isn't true, but it only really matters what the perception is until they actually come to visit the school.