I understand that this event is somewhat a sign that he upcoming season is nearing. However, every year the media builds this thing up like the Super Bowl, and every year all I see and hear is bunch of redundancy and coach speak.

I really think the media makes a big deal out of this thing because it's their one time of the year where they get to see all their buddies, drink, network, etc..., but rarely do I actually learn anything new about SEC football from it.

I understand if you feel different, but I just never understood why its such a big deal. Am I alone on this?