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I think it is far more complicated than just some led lights and marketing.
I think it goes all the way back to 2014 and the way the season ended. That knocked a little air out. Then lose to Bama and OM again in 2015 and 2017. Then Mullen leaves. Then Moorhead loses to Mullen...I just think all that took a lot of wind out of people's sails.
Also, in the meantime, Bama is winning NCs and OM is winning. I think many younger people and non-affiliated people now root for those schools. Then you have the tv effect combined with Starkville being 2 hours from everywhere and few hotels that are crazy expensive.
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