New Uniform Picture

[gtowndawg]

Look I'm glad we came up with Hail state. Dont get me wrong. I think it is good for social media and a good phrase to use for fans to identify with . I don't think it belongs on the front of our football uniform . Can you imagine someone from New Jersey or Oregon watching one of our games on natl TV wondering who the hell is Hail State? Can you imagine Alabama playing football with Roll Tide printed on the front of their jerseys?

Creating top of mind awareness. When someone up north sees hail state for the 10th time they start to make a mental connection that hail state = mississippi state (NOT Ole Miss). Just like Roll Tide = Alabama. Like War Eagle = Auburn. Like Boomer Sooner = Oklahoma. It's jut those schools have branded those for 70 years, or whatever it is.

In ten years if I walk around NYC I can yell out Hail State at a bar and JUST MAYBE people will know I mean Mississippi State. If I yell out Go State or Go Dawgs I'm going to get alot of blank stares or at least which State or which Dawgs (or probably "Oh, Georgia")

Branding is not easy and it takes time and HAS to be repetitive to accomplish this goal.