The college football product is better than it's ever been.

Teams executing the forward pass better than ever. High scoring games. TV ratings are still
Good. Revenue is growing each year.

Last year LSU was a great story. Coastal, Indiana and Cincy have been good stories this year. aTm has a chance of getting in the playoffs for the first time this year.

The SECCG featuring two explosive offensive teams in Alabama v Florida, will be one of the best matchups in the history of the SEC championship game. The tv rating will be extremely high.