UM has always been far ahead of us on manipulating the media. They craft the image of being a "party school," "best tailgating in college football" and "redshirting Ms. Amerias." Also, our most well-known media figure is rosebowl, he's a great guy but his image of tats and dreads on a white boy doesn't endear a lot people outside the MSU fanbase.

Additionally, a few years back UM invited F'baum to speak at graduation, that kind of stuff goes a long way.