From Wikipedia,

]Phineas Taylor Barnum (/ˈbɑːrnəm/; July 5, 1810 – April 7, 1891) was an American showman, politician, and businessman remembered for promoting celebrated hoaxes and for founding the Barnum & Bailey Circus (1871–2017).[1] He was also an author, publisher, and philanthropist, though he said of himself: "I am a showman by profession ... and all the gilding shall make nothing else of me".[2] According to his critics, his personal aim was "to put money in his own coffers."[2] He is widely credited with coining the adage "There's a sucker born every minute",[3]

Everything relative to NCAA football is bought and paid for and is no different than the WWE.

To buy season tickets thinking you have a one in a million chance of winning it is all is to be a sucker. There's a sucker born every minute.