Texas, Oklahoma; April fool's?

[TheLostDawg]

Yeah OU and Texas would probably make us regret taking them as they'd like to be pampered and not have things be "fair".

broadcast contracts can almost certainly be considered the driving forces. Oklahoma's contract with Fox/Bally Sports expires in July 2022, and ESPN's Longhorn Network has never been particularly lucrative. A significant development therein came back in March, when the Sooners' long-anticipated nonconference matchup with former Big Eight rival Nebraska was scheduled for an 11 a.m. kickoff. Castiglione chastised his program's television partners for the undesirable time slot, saying that he and the university were "bitterly disappointed" that the renewal of the Oklahoma-Nebraska rivalry did not receive a prime-time nod. 11 a.m. kickoffs have been a recurrent thorn in the Sooners' side in recent years, as both fans and university personnel have decried OU's regular slew of morning kicks each season. Even Big 12 commissioner Bob Bowlsby acknowledged that "11 a.m. is an inconvenience for some fans," but reiterated that "we all signed the TV contract. We're going to live by the stipulations of our television agreements

[StarkVegasSteve]

Yeah OU and Texas would probably make us regret taking them as they'd like to be pampered and not have things be "fair".

broadcast contracts can almost certainly be considered the driving forces. Oklahoma's contract with Fox/Bally Sports expires in July 2022, and ESPN's Longhorn Network has never been particularly lucrative. A significant development therein came back in March, when the Sooners' long-anticipated nonconference matchup with former Big Eight rival Nebraska was scheduled for an 11 a.m. kickoff. Castiglione chastised his program's television partners for the undesirable time slot, saying that he and the university were "bitterly disappointed" that the renewal of the Oklahoma-Nebraska rivalry did not receive a prime-time nod. 11 a.m. kickoffs have been a recurrent thorn in the Sooners' side in recent years, as both fans and university personnel have decried OU's regular slew of morning kicks each season. Even Big 12 commissioner Bob Bowlsby acknowledged that "11 a.m. is an inconvenience for some fans," but reiterated that "we all signed the TV contract. We're going to live by the stipulations of our television agreements

They literally play the Red River Rivalry every year at 11 AM. Which they think is bigger than the national championship, which I guess to them it is since they never make the national championship.