After a quick google search, we have an answer.

http://collegespun.com/features/ole-...up-to-908-bill

Update: After speaking to a representative at Uber, we’ve got some clarity on the situation. According to the company, the user in question did receive a $908 bill for his ride, but he never actually left the greater Atlanta region. The high fare was a result of both surge pricing (due to intense demand) and the inputting of an incorrect address. Uber claims it has worked with the user to reduce the overall price paid.
OM fan lying to try to get press?! Shocking!