Won hearts? Ole Miss is widely hated, mostly for their own actions.

There were no "pray for Kenyon Drake" campaigns when he broke his leg against Ole Miss. All he got was kicked for good measure while he was down.

I'm sure many hearts were won in Death Valley when Bo Wallace talked shit continuously on the sideline, headbutted an opponent, and left the field early.

The Refs are crooked, Auburn is dirty, etc. Rinse and repeat. Your team has been overachieving this year but the gig is up. Enjoy the Belk Bowl.