Quote Originally Posted by RiverCityDawg View Post
Whether the logo would look good on a helmet or not is an opinion up for debate. I think it could look okay and maybe better than what we have if done right, but not just overwhelming better than what we have. I think most people would agree that "State" is part of our brand, at least regionally, so I like that it's clearly stated within the main logo. I know there are split opinions on that logo, which is fine. All that aside...

College baseball, even our program, is very much a niche market and has very limited influence on the college football market. On the other hand football would absolutely dilute the powerful brand we've built for baseball within that niche market.

We have to be honest with ourselves, our football brand is not on par with our baseball brand. It's just not. And that's not "poor missippi state" it's just marketing truth. You don't dilute a successful niche brand with a larger more generic brand. You keep calling it insanity, but's really just smart marketing.

It would be like if Levi bought Patagonia and started calling all their jeans and other denim crap Patagonia. That's not really going to help the legacy Levi brand but surely you can see how this would dilute Patagonia.

Lastly, most of our fans buy gear with both logos and would probably buy less gear overall if we only had one logo. I know I would. I don't think our marketing people are interested in people buying LESS gear. At least I sure hope not.
This is absolutely correct