Some posters from Tigerdroppings have exposed a fake twitter account from a supposed hot 20 yr old that's been tweeting recruits. And while this could be just one person- Codedawg's post is more in line with things I've been hearing in regards to what they are doing- having people posing as young co-eds helping the recruiting effort (I'm not even going to get into the on-campus stuff). This is just another example of us being behind the curve recruiting-wise:

Codedawg posted:

"So now that everyone knows it's a fake account, realize that it's not the only one. It's only one of many personas. UM athletics, or a designated booster, has likely contracted a social media agency to run Twitter, Facebook, and other social media accounts to project a positive image of UM to recruits, media, and others.

This is exactly in line with what several agencies have presented to me in the past. For us, it was reputation management. They would hire a bunch of "consultants" to go out into social media and community sites and post positive reviews, blog posts, or general chatter about the brand while monitoring activity and sentiment. This is a thing, and if you aren't doing it, you are behind."


People need to realize there are millions and millions of dollars on the line now- and recruiting is one of the biggest parts of a program. Social media cannot be viewed as just "some shit we have to do"- it's a weapon and whomever does it better gets the rewards