Quote Originally Posted by Gen. Grant View Post
Has any one said how much money the University could stand to make from this? It would be a fortune! I say do it and just let the blue hairs bitch. The money will outweigh any cons.
I don't think it would raise as much revenue as you think. Schools are pretty good at maximizing the revenue they can squeeze from their fans. There will be some people that will simply still sneak it in, or if you stop them, the amount they are willing to pay for season tickets will be impacted. That's because they basically have an all in price they are willing to pay to go watch SEC football and drink. Replace a pint of fifth of liquor with $7 beers, and many are not just going to accept that the price of attending for the season just went up $300. You also have people paying premium prices in part to have lockers so that they can drink hassle free. The value of those premium seats goes down some if they have the option of just going to the concession stand (or goes down a lot if you try to force them to buy liquor from the stadium vendor at inflated prices). Or I guess more likely you just won't be able to raise the prices as quickly.

There will still be lots of money to be made, and the two effects I mentioned may be negligible. But I think you'd see it.