From a surprising, yet not so surprising source... Joseph Goebbels, Nazi minister of propaganda:

"The rank and file are more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious. In the long run only he will achieve basic results in influencing public opinion who is able to reduce problems to the simplest terms and who has the courage to keep forever repeating them in this simplified form despite the objections of intellectuals."

Just change the name to Barrett Sallee or whomever. This is what is happening in the offseason!!! Guess this makes us the intellectuals