try to do what Oregon did a few years back (to a lesser degree obviously because we don't have Nike money). They had a little success on the field and put up a huge billboard in Times Square that had everyone talking. It wasn't long before their program really took off. If Dak and the team can continue what they are doing with the exciting offense, Mullen, etc, etc. we need to have a plan in place to keep our brand out there for everyone to see. Our marketing people need to be ready because we don't get these opportunities often.