Looks like a pretty cool thing.

I'm not 100% on all the details but basically it is a site where MSU fans can pay- highest level is only 78 dollars a month and lowest is 10 dollars so pretty affordable- and then get exclusive content from players and behind the scenes stuff.

Charlie Winfield is managing it and Robbie Faulk is the content manager (or some title like that).

It looks like a portion of the fees go to MSU's NIL.