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Utah making moves to be a huge NIL playa
https://x.com/rossdellenger/status/1...YKXqKt8QQD9Mtw
Private equity has officially arrived in college athletics.
The University of Utah is on the cusp of striking the industry’s first partnership with an equity firm in a marriage that features a nine-figure capital infusion and the creation and shared ownership of a for-profit entity to operate athletics business and financial elements outside of the traditional university framework
Walk like the King or walk like you don't care who the King is
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