Administrators just fussing about change. It's a new market and will need sensible regulations put in place by the conferences. The SEC could decide on an equitable split amongst all sports. Small schools may go a different route. The money is there. The market is there. There's no stopping this now. As I predicted about 10 years ago, the NCAA has become largely irrelevant and been shown to be breaking laws by prohibiting student athletes from earning income. Their involvement in major college sports is coming to an end soon.

NIL deals will land in the lap of the athlete. They will lose eligibility but the schools likely won't be held responsible.