Quote Originally Posted by Johnson85 View Post
All easy enough to figure out. The somewhat challenging part is figuring out how much of the SEC TV contract is attributable to baseball. Obviously the vast majority of it is football and men's basketball. If you just allocated it by eyeballs for a 30 minute session, that would probably overstate the value of the other sports, but that would give you an upper level number to work off of. Another somewhat challenging part will be how athletic department overhead is allocated among the different sports. Or at least, challenging to figure out a way to allocate it in a way that somewhat reflects reality.

It'd be interesting to see, but I suspect the athletic department doesn't want to emphasize the difference between baseball and other non-revenue sports.
If you could get viewer data on all sports you could almost do allocation by eyeballs - basketball, baseball, tennis, volleyball, and soccer are all on SECN, plus the golf and T&F championships. But, I think that would shortchange smaller programs unfairly.
Athletic Dept overhead could be allocated by # of athletes. Divide overhead by total # of athletes, then allocate to each program by number of players on the roster. I wouldn't recommend budgeting for our sports this way, but it would give a clear picture of costs and revenues.