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I'll add- Cohen's weakness isn't hiring and firing.
It's marketing and gameday experience. At least in sports that aren't baseball. Honestly if he improved those two areas he would be up there with Greg Byrne. Maybe even better since he is the only MSU AD ever to hire a coach that won a National Championship.
I do feel like we could and should be putting more into football and basketball than we are to be honest. Very little promotion for both. Heck- we even have a QB that's a potential Heisman contender. Have we heard a peep or even gotten a highlight video from MSU about Will? Unless I missed it- no.
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