By all means do it. We need some drastic improvement in this area, so if this is your area of expertise, go for it.
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And there's no excuse for it. You've got graphic design, communications, etc. majors all on campus. Outsource it to student projects / interns and set up goals for it.
Cohen is a peter principle worker drone that still hasn't learned the project management and soft skills to delegate tasks and move them to people best suited for them. Should he be running the twitter accounts or have sign off? **** no. Get someone who's in tune with the 20-35 demo for twitter, the 30-50 demo for facebook, the 15-25 demo for tik tok and go to town.
How there isn't constant buildup for our baseball team and our first National Title Defense is a ****in joke. You want the causal conversation to be about you. You want the free air time because your account got in a joke off. And you can just tap on to a giant pool of college students that would love to put this on their resume.