Originally Posted by
BrunswickDawg
Women's Basketball is a great example. We have General Admission seating. Season Tickets are $99 a seat. I believe single games are $10. We had 18 home games last year. That's $5.50 a game for a season ticket holder. That is pathetically low. I pay $85 for my local high school football season tickets - for 6 games. Now, I don't feel like women's basketball should be a high dollar ticket - but our prices should not be on par with local high schools. That's terrible when you are losing $5m a year.
And it doesn't take much. UGA requires a minimum $50 WBB donation per seat just to get on the season ticket sales list.
Then you they break their cost down by location, Reserved seating: $65 per seat and Courtside: $150 per seat. Then they have "Club" access buffet concessions for $1000 a seat.
So, they don't make a whole lot more on most seats, but the best seats are bumped and access to concessions are the premiums. And the concessions aren't fancy - it's typical, dogs, burgers, sodas, ice cream and popcorn that you would be hard pressed to eat $200 of over 18 games - but it's fast and easy and worth the added cost especially during a big game.
So say MSU has 2,000 women' season ticket holders. Average attendance was 5,109 over 18 games. Right now that's a $198k in season tickets and $559,620 in GA game sales for a total of $757,620
In the UGA Model, lets project 300 courtside seats and 1,700 reserved seats, and 300 "Club" passes", and bump single game tickets to $15.
That takes you to $555,500 in season ticket revenue, $839,430 in GA game sales, for a total of $1,394,930.
There are a lot of assumptions in the above - but it shows how small changes can make impacts without having to gouge people.