I have not thought of Coach Shira in years. That was during my college days ..... He was there 1967 to 1972 & his record was 16W/45L/2T. Poor D. D. Lewis, 67 was his senior year I believe, but he made up for it later with the 2 Super Bowl rings at Dallas.
Pretty much everybody back then adopted the attitude, he who expects nothing is never disappointed. On the rare occasion we actually won, we were shocked.