Originally Posted by
Johnson85
Antitrust rules. If the top three or four dozen schools form their own organization, they can maybe try to get back to some model of amateurism. The state laws prohibiting NIL rules impacting eligibility may stop that. But that would be one potential benefit. If there are multiple college sports leagues, they are no longer control the market for college athletics. They de facto do, but it is because the value is in the brands, not because they have basically every college other than JUCO and NAIA. There will be many more colleges outside of whatever they form that are welcome to pay players if they think it makes sense.
I don't think this is what is driving it, but if it weren't for the NIL rules, it's the next step they should take to try to stop all the value their brands create from going to athletes. If athletes believe they are generating the value, they can go convince Akron to pay them.