I would try to manage the process. Kids are too young to maturely handle all the pressure being applied upon them. So, I would try to manage the contact that the various coaches had with my kid. I would also try to manage the number of schools in which my child had real "interest" and would encourage him to narrow that list to a manageable number (5?) as early as possible and I would then instruct all other coaches not to contact my kid. I would help my kid prioritize the characteristics he should look for in a school so that he could view his options within that context. After helping him manage the aspects that he is probably not mature enough to handle, I would get out of the way and let him make his own decision.