Michigan's new brand

[bgover4]

I know it is OT but just something to discuss today.

Apparently Michigan has a new brand (link) (http://bleacherreport.com/articles/2547320-michigan-wolverines-become-1st-jordan-brand-program-in-college-football). JumpMan I guess is a subdivision of Nike. I guess this is a good fit for JumpMan to get into football since they won't be required to provide new uniform designs but how does this benefit Michigan? I don't see JumpMan bringing too many contacts and I don't believe it will do much for recruiting. Just seems odd to me. I can see where it could really help them in basketball recruiting but I don't know if JumpMan has the new contract for all the athletic programs or just football.

[Ifyouonlyknew]

Anytime you can get a contract with Jordan it's a major win. It's a big deal for Michigan & college football.

[FlabLoser]

MJ and Michigan football? I don't get it.

[Thick]

That's pretty impressive, because it adds even more excitement to the program, fanbase, and the media will promote it too. Harbaugh seems pretty excited, and will use it as a recruiting tool also. Smart play!