Adidas

[bluelightstar]

Louisville signs 5-year deal worth $40m.

Last week, we signed a 7-year deal worth $17.5m. No small amount of money there either..

[jumbo]

because of basketball, no doubt.

[Jack Lambert]

Louisville signs 5-year deal worth $40m. Last week, we signed a 7-year deal worth $17.5m.

Not to sound too stupid but is that what we paid them or what they paid us for using their stuff?

[jumbo]

they are paying us...finally.

[Irondawg]

that's interesting - wouldn't have expected it to be that different

[spiritual_machine2005]

Louisville won a national championship in basketball last year and their football team beat florida in 2013, then destroyed miami in 2014 with a high profile qb in bridgewater. I have a feeling that had something to do with it.

[engie]

Adidas is going hard after the basketball segment of the market. Obviously, they'll never get UK... But they got Michigan, Louisville, Kansas, Indiana, Wisconsin, UCLA, Cinci, Mississippi State, etc...

[Diggs]

Michigan, Louisville, Kansas, Indiana, Wisconsin, UCLA, Cinci, Mississippi State, etc...

One of these is not like the others...

[gtowndawg]

One of these is not like the others...

/

[Irondawg]

Coming at this strickly from a business curiosity stadnpoint - I just have to wonder about the return on the extra $20M to get their basketball team. While they've been very good, quickly name me their top players over the past 5 years. I'm getting older so i wonder how much kids are influenced by college players/teams when they go out to buy apparel and sneakers. Maybe it's much more than i'm giving it credit for.

I wonder how much more merchandising sales they have than us as well. I'm sure it's like when leagues are looking to expand and they look at the demographics of how many people are likely to see it, etc.

[spiritual_machine2005]

Coming at this strickly from a business curiosity stadnpoint - I just have to wonder about the return on the extra $20M to get their basketball team. While they've been very good, quickly name me their top players over the past 5 years. I'm getting older so i wonder how much kids are influenced by college players/teams when they go out to buy apparel and sneakers. Maybe it's much more than i'm giving it credit for.

I wonder how much more merchandising sales they have than us as well. I'm sure it's like when leagues are looking to expand and they look at the demographics of how many people are likely to see it, etc.
I don't know about all that, but I teach 8th graders. The week after they won the natty in basketball, about 10-15 of my students started wearing Louisville attire that I had never noticed wearing it before. They probably couldn't name anyone on the team either.

[DudyDawg]

Coming at this strickly from a business curiosity stadnpoint - I just have to wonder about the return on the extra $20M to get their basketball team. While they've been very good, quickly name me their top players over the past 5 years. I'm getting older so i wonder how much kids are influenced by college players/teams when they go out to buy apparel and sneakers. Maybe it's much more than i'm giving it credit for.

I wonder how much more merchandising sales they have than us as well. I'm sure it's like when leagues are looking to expand and they look at the demographics of how many people are likely to see it, etc.


It's not about their players.....
It's the coach

[maroonmania]

It's not about their players.....
It's the coach

Plus it doesn't hurt that they are in a significantly larger market area.

[BulldogBear]

One of these is not like the others...

***Hoosiers suck in football?***