17.5 million dollar deal with Adidas

[gtowndawg]

for 7 years. Previous agreement was worth 3 million.

You can hate on Adidas all you want, but they stood up and took care of us.

http://hailstatebeat.wordpress.com/2014/04/10/msu-adidas-announce-new-deal-specialty-uniforms-unveiled/

[LiterallyPolice]

From the article:

"Year one of the new deal actually replaces the final year of the 2009 agreement, raising the yearly worth of the contract from $600,000 to $2.5 million annually."

The initial contract (600k) was gear and equipment only. The new deal includes cash - presumably about $1.5MM per year.

That is not a small amount of money. That speaks to our improved product on the field and our growing brand. Kudos to Stricklin on this one.

[deltadawg99]

So the football unis are just for the first game? I was hoping that was going to be a permanent thing .

[Esmerelda Villalobos]

New marketing guy is doing work.

[Dawg61]

Wow wonder if we are close to top dog for Adidas in basketball with that behind only Kansas and Louisville?

[TheRef]

Wow wonder if we are close to top dog for Adidas in basketball with that behind only Kansas and Louisville?

I know that we are flagship for baseball...not sure about other sports.

[ScoobaDawg]

Wow wonder if we are close to top dog for Adidas in basketball with that behind only Kansas and Louisville?

No even close. Kansas just extended with Adidas at 26 miles for 6 years in 2013.http://www.kansascity.com/2013/06/06/4277949/kansas-athletics-renews-its-deal.html

According to this Louisiana getting 1.45 mil a year.
http://www.thecardinalconnect.com/2014/01/21/the-university-of-louisville-greatly-benefits-from-their-deal-with-adidas/

[Political Hack]

hope they don't accidentally make the check out to A&M.

[dickiedawg]

I read today that Michigan's deal with Adidas was worth $80mil. That may be incorrect.

[ScoobaDawg]

I read today that Michigan's deal with Adidas was worth $80mil. That may be incorrect.

8.2mil per year. Set to expire next year. Written in contract has to be highest in nation. Crazy
http://www.mlive.com/wolverines/index.ssf/2014/01/study_michigans_apparel_contra.html