Quote Originally Posted by Dawg-gone-dawgs View Post
In his tweet about the award he thanked Dak for inspiration. The Dak Effect reaches across all sports.
Not quite the same situation, but I was visiting Houston, Tx and went to a grocery store. It was a Friday and of course I had something MSU on, but it was just a polo with a small mstate patch on the front. During checkout a young Hispanic guy asked me about Dak and BMac and if I saw them play. I talked to him about 5 or 10 minutes about game day and seeing those two in action. To say they're making a positive impression is an understatement. I was really shocked at how he recognized the logo.