Why we can do what UM does:

1. UM got caught. The punishment they receive will determine to what degree this affect an AD's decision to cheat or not. I think most AD's will think twice about cheating once UM is dealt with. (I.e. You can get caught cheating, but is the punishment mild so that it is worth cheating anyway, or is the punishment severe enough to make cheating not worth the risk)

2. The "Big boys" can get away with a bit more because they are the "big boys". (I.e. They have power and influence and nobody blinks an eye when they get loads of five stars because they are expected to get loads of five stars anyway.

3. We don't have the local media in our pockets; just the opposite