The article that came out this week quoting Scott stricklin as the chairman of the committee to improve sec attendance (no idea what the actual name was) made this suggestion, among other ways to improve game day experiences. I don't know what the pros are necessarily for the conference, but I wouldn't assume espn is behind it.

I don't know that it's the worst thing. Obviously when a team is in rebuilding mode it pays to have a pancake schedule and get to a bowl game, but should a team that is 6-6 (2-6) with four wins over Directional State School Tech really be rewarded anyway? I know for me as someone who goes to the games I'm a lot more excited to go to a conference game than a game against the SWAC.