http://www.bassfan.com/reviews_artic...3#.WV6orYTyuM8

The main question most will be asking about this reel is how was 13 Fishing able to build a baitcaster without ball bearings that performs on par or better than its other top-of-the-line reels packed with steel or ceramic bearings.
The answer is it was able to develop high-tech polymer bearings (Concept Zero Bearings or CZB) that resist corrosion and allow the reel to perform at a high level over a longer period of time.
?We think this is very, very different,? said Matt Baldwin, who serves as 13 Fishing?s product development manager. ?We?re confident in the product and technology. I know zero ball bearings sounds crazy, but give it three casts and you?ll be a believer.?
Zero ball bearings? You have my attention 13 fishing.... MSRP $200 btw