Quote Originally Posted by BeardoMSU View Post
I've been saying it for years. If they really want to change their image and really "progress", they MUST drop everything related to their cherished images of the old south, the confederacy, everything. And yes, that includes the athletic name "Rebels".

THIS all day. It's Marketing 101.

Unfortunately the Ole Miss fanbase won't tolerate dropping "Ole Miss" or "Rebels" or Dixie. In fact, their marketing heavily promotes "I AM A REBEL".

Such promotion is an underhanded admission that "Rebels" is something that is otherwise shameful in its own right. The point is they wouldn't have to try so hard to redefine "Rebels" if there were nothing inherently wrong with it.

They need a complete branding overhaul. But it won't happen. They barely survived the on-field dismissal of Col Reb. These days Col Reb canbe found in the Grove with old south sympathizers. Lots of good that did.