I can believe it. In 30+ years of being in and out of Starkville as a HS student, MSU Student, Alum, and Parent - I have had way more people compliment Starkville and MSU in general then I have had people say it sucks.
And 9 of the 10 people I've ever heard say it sucks are MSU people. My first visit to Starkville in 1990, I remember my parents talking about how much it was like Athens in the early 1960s, and they loved being in Athens back then.
I enjoyed the heck out of Starkville in the 1990s - and any friends and family who visited did too. That has carried through to today when I've brought friends over for game weekends.

The video review is spot on about what makes it great - it's community almost entirely focused on MSU. It's small town enough that everyone knows everyone, and in general get along well and care about the community. It comes through when you visit.