Apple and College Football - Wall Street Journal article

https://www.wsj.com/articles/apple-h...imessage_share

“Executives at Apple met with representatives of MGM and the Pac-12 Conference this year as the tech giant considera ways to broaden the appeal of its Apple TV app and TV+...”

“More recently, [Apple’s representative] met with Pac-12 Conference Commissioner Larry Scott about the conference’s effort to sell an equity stake in its media rights package, valued at up to $5 billion, that includes the Pac-12 Networks and all marquee football, basketball and live sports programming that is fully available in 2024, according to people familiar with the discussions.” Apple isn’t sure the Pac-12 deal makes sense without getting all of the conference’s football games

The most interesting line is this: “Showing Pac-12 games would help Apple prove it is a viable home for sports should it pursue the rights to another league”

If Apple were to jump into the bidding war when the SEC CBS deal comes up for renegotiation, that could potentially be a game-changer for the money involved. I’d even let them go cheap if they promised to ditch Gary Danielson...