Gameday Traditions, Learfield Sports Ink Multi-Year Agreement With MSU

STARKVILLE, Miss. - Affectionately named "The 1878 Club," honoring the University's founding date, Mississippi State University Athletics and GameDay Traditions announced today the unveiling of a brand-new game day tradition for Bulldogs football fans.

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You can't "unveil a brand-new...tradition".

Are they just going to move the sugar shacks from New Light road over on trailers for game days?