I'm with you Ref... #hailstate
Quote:
Originally Posted by
TheRef
Sorry, slight tangent and rant. All of these people saying that "Hail State" is silly because it's just a catch-phrase are starting to get on my nerve. It may have recently become a "catchphrase" or "marketing ploy" but it is also our Fight song. So I don't necessarily mind the Hail State on our unis. Is it what I would really like? No. Will I live with it? You bet. Sorry, I just wanted to get that off of my chest before I went stir crazy and went on a massive rant.
It's ours. It's been ours. It's the best way to set ourselves apart from the other MSU's and other State schools. I just told the story last week of an older man yelling Hail State at my in a restaurant because he saw my pullover. I have problems with Stricklin but branding hail state has been a great move and thus I understand why it's on the uniforms. Auburn has a possible alternate helmet that says War Eagle on it. I'd hate to see what would happen if we had a helmet that said Hail State.
The uniforms are a massive upgrade but reading this thread makes me feel sorry for Addidas. They literally can't please some of you no matter what they do.
And for those that think Nike won't care if we use their legally trademarked logos, you're clueless. Call any intellectual property attorney you can find and ask them if Nike would LOVE the chance to sue a school like us for ANY type of IP issues.
Good grief people....
But that's the whole point of branding...
Quote:
Originally Posted by
HailState39110
Look I'm glad we came up with Hail state. Dont get me wrong. I think it is good for social media and a good phrase to use for fans to identify with . I don't think it belongs on the front of our football uniform . Can you imagine someone from New Jersey or Oregon watching one of our games on natl TV wondering who the hell is Hail State? Can you imagine Alabama playing football with Roll Tide printed on the front of their jerseys?
Creating top of mind awareness. When someone up north sees hail state for the 10th time they start to make a mental connection that hail state = mississippi state (NOT Ole Miss). Just like Roll Tide = Alabama. Like War Eagle = Auburn. Like Boomer Sooner = Oklahoma. It's jut those schools have branded those for 70 years, or whatever it is.
In ten years if I walk around NYC I can yell out Hail State at a bar and JUST MAYBE people will know I mean Mississippi State. If I yell out Go State or Go Dawgs I'm going to get alot of blank stares or at least which State or which Dawgs (or probably "Oh, Georgia")
Branding is not easy and it takes time and HAS to be repetitive to accomplish this goal.